What is a Logo Lockup?
Understanding the Different Types of Logos
The Role of a Lockup in Logo Design
A logo lockup is a combination of a logotype (a text-based logo) and a logomark (a symbol or icon). While both can function effectively as separate logos, they can also be combined to create a powerful and cohesive visual identity.
A lockup ensures that the logotype and logomark are always displayed together in the same relative positions, maintaining consistency and reinforcing brand recognition. It provides a complete representation of the brand, delivering both verbal (through the logotype) and visual (through the logomark) cues to the audience.
When choosing a logo lockup, it's important to consider factors such as logo size, placement, and the intended use cases. A well-designed lockup will be effective across various applications, from business cards to billboards, ensuring maximum impact and brand visibility.
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